Privacy Policy

The world’s largest community-driven business insights platform.

Last Updated: December 15th, 2021

This privacy policy ("Policy") explains how personal information is collected, used, and disclosed with respect to your use of the software and services provided by Owler, Inc. ("Owler", "we" or "us") accessed through our website located at (the "Site") and your mobile device (collectively referred to as the "Owler Service") so you can make an informed decision about using the Owler Service. Please read this Policy carefully to understand our policies and practices regarding your information gathered through your use of the Site and the Owler Service and how we will treat it. If you do not agree with this Policy and our practices, do not use the Site or the Owler Service. By using this Site and the Owler Service, you represent that you are 16 years old or older. 

We reserve the right to change the provisions of this Policy at any time. We will alert you that changes have been made by indicating on the top of the privacy policy the date it was last updated. If we make material changes to how we treat our users’ personal information, we will notify you by email to the email address specified in your account or through a notice within the Owler Service. You are responsible for ensuring we have an up-to-date and deliverable email address for you, and for periodically visiting our Site and this Policy to check for any changes.

Your use of the Site or the Owler Service following the posting of such changes or revised statement shall constitute your acceptance of any changes in our privacy practices, and you expressly waive any right to receiving notice of such changes except where your affirmative consent is required. We encourage you to periodically review this Policy whenever you visit our Site to make sure that you understand how any personal information you provide will be used.

We regularly review our compliance with this Privacy Policy. To our knowledge, we comply with the CAN SPAM Act of 2003. We take all of your concerns seriously and will review any written complaints received by us. 

A. What Information does this Policy Apply to?

This Policy applies to personal information we process in connection with the Site and the Owler Service. Personal information means information that can be directly or indirectly associated with you by reference to an identifier, such as a name, an email address, an identification number, or other information by which you can be identified using reasonable means. 

Providing user accounts requires access to personal information. If you request a user account, we require a password and your basic contact information, including your name. email address, phone number, employer, and job function. We also collect statistics about your usage of our website, your IP address and geographic location. We receive and store this information and use it to create a user profile and provide you with services. We may use your e-mail address or phone number to contact you about your experience with the Owler Service and notify you about company news and promotions. 

B. California Consumer Privacy Act of 2018 (CCPA)

If you are a California resident, you may have additional privacy rights regarding your personal information under the California Consumer Privacy Act of 2018 (the “CCPA”). These rights include the right to request disclosure of the categories of information collected, the purposes for which that information is collected, and the types of third parties receiving access to your information. You may also request deletion of your data and obtain information relating to any sharing of information with third parties. 

To the extent possible, users will receive equal service and price regardless of whether they exercise their privacy rights under the CCPA. 

California's Shine The Light Law

California Civil Code Section 1798.83, known as the 'Shine The Light' law, permits our customers who are California residents to request and obtain from us a list of what personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge. Under Section 1798.83, we currently do not share any personal information with third parties for their direct marketing purposes.

California Online Privacy Protection Act Notice

1. What is Do Not Track (DNT)? 

DNT is the concept that has been promoted by regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites.

2. What is a DNT signal? 

Currently, various browsers (including Internet Explorer, Firefox, and Safari) offer a DNT option that relies on a technology known as a DNT header that sends a signal to websites visited by the browser user about the user's DNT preference. You can usually access your browser's DNT option in your browser's preferences.

3. Is there a DNT technology standard? 

The World Wide Web Consortium (W3C) has been working with industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard. While some progress has been made on this issue, it has been slow, and to date no standard has been adopted. Without an industry standard for DNT, users cannot know how any given company abides by a DNT signal they receive from browser headers. Owler is committed to remaining apprised of the W3C efforts to develop a DNT standard. 

A Do Not Track (DNT) standard has not been adopted to this day, and therefore Owler does not use DNT signals. Owler does not authorize the collection of Personal Identifiable Information (PII) from our members on Owler for third party use through advertising technologies without separate member consent.

4. How does Owler respond to the DNT signal? 

Owler takes privacy and security very seriously and strives to put our members first in all aspects of our business. With regard to DNT, Owler currently does not respond to DNT signals in browsers because no DNT standard has been adopted. 

5. Does Owler share members' personally identifiable information with third parties (like advertisers and ad networks)? 

In the DNT context, Owler does not authorize the collection of PII from Owler's users through advertising technologies deployed in ads that may appear on Owler without opt-in consent.

You may contact us regarding these rights by calling us at 1-650-242-9253 or emailing us

Access to Specific Information and Data Portability Rights

California consumers may request that we disclose certain information about Owler’s collection and use of their personal information over the past 12 months, including:

  • The categories of personal information collected.

  • The categories of sources for the personal information collected.

  • The business or commercial purpose for collecting or selling that personal information.

  • The categories of third parties with whom the personal information is shared.

  • The specific pieces of personal information collected about that consumer 

Deletion Request Rights

California consumers may request that Owler delete any of their personal information, subject to certain exceptions. Upon receipt of a verifiable consumer request, Owler will delete that consumer’s personal information from Owler’s records, unless Owler determines that retaining the information is necessary to:

  • Complete the transaction for which Owler collected the personal information, provide a good or service that a consumer requested, take actions reasonably anticipated within the context of Owler’s ongoing business relationship with that consumer, or otherwise perform Owler’s contract with that consumer.

  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

  • Debug products to identify and repair errors that impair existing intended functionality.

  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).

  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if a consumer previously provided informed consent.

  • Enable solely internal uses that are reasonably aligned with consumer expectations based on a consumer’s relationship with Owler.

  • Comply with a legal obligation.

  • Make other internal and lawful uses of that information that are compatible with the context in which a consumer provided it.

C. General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area, you have the following rights with respect to your personal information:

  • Right of Access – a right to understand the nature and extent of how your data is processed;

  • Right to be Rectification – a right to request correction of inaccurate data;

  • Right to Erasure – a right to request erasure of personal information in some circumstances, commonly referred to as the “Right to be Forgotten”;

  • Right to Restriction of Processing – a right to limit how your personal information is processed;

  • Right to Data Portability – a right to receive personal information and transfer information to another controller;

  • Right to Object – a right to object to processing of your personal information based on your circumstances and a right to object to direct marketing; and

  • Right to Freedom from Automated Decision-making – a right not to be subject to decision-making based solely on automated processing, including profiling, that produces legal or similarly significant effects.

D. How Do We Use Consumer Personal Information?

Broadly speaking, we use personal information for purposes of administering and expanding our business activities, providing customer service, making available other products and services to our users and prospective customers, to allow you to participate in interactive features on our Site, and to fulfill any other purpose for which you provide the personal information.

Owler does not collect, share, disclose or sell sensitive personal information (i.e. Social Security number, passport number, medical or financial information). Owler will not collect additional categories of personal information or use the personal information Owler does collect for materially different, unrelated, or incompatible purposes without providing prior notice.

Our purposes for collecting the personal information include:

  • Providing our customers with information, products or services they request from Owler.

  • Providing our customers with communications about relevant Owler products or services.

  • Improving the quality and accuracy of the Owler Service.

  • For testing, research, analysis and product development.

  • Responding to law enforcement requests and as required by applicable law, court order, or governmental regulations.

  • To lawfully transfer the assets of Owler in the event of an actual or potential sale, merger or other transaction where assets might be transferred.

  • To enable Owler customers to use the Owler database for business-to-business sales and marketing and recruiting.

  • For testing, research, analysis and product development.

  • As described to the consumer when collecting such consumer’s personal information or as otherwise set forth in the CCPA.

  • Generally for fulfilling or meeting the purpose(s) for which the information is provided.

Specifically, we process your personal information for the following purposes:

  1. User Accounts. We use your information to provide a specific user account that allows you to access the resources available on the Owler Service. Your user account also allows you to customize your experience and manage your personal information.  

  2. Email Subscriptions. We use your email address and any stated subscription preferences to provide you with email content that we believe will be of interest to you. If you choose to sign up for an email newsletter, we will send the newsletter to the email address you register with us. If you wish to unsubscribe from the newsletter, you may do so by using the unsubscribe link in the newsletter. 

  3. Customer Support. We use your information to provide support in the event you request assistance. This information includes emails, SMS messages, and other methods of communication you use to provide us with details about any issues you may be experiencing with the respect to the Owler Service. We may also use information relating to your support requests to improve the Owler Service. We may retain the historical email or SMS communications in order to better serve you on future support interactions and help us make decisions about product improvements and new services.

  4. Service Content. Users may post reviews, comments, and other content; send messages and other communications; and submit suggestions, ideas, comments, questions, or other information. All of these materials are referred to as Content. We may process your personal information in connection  with your posting or sharing of Content. For example, comments or messages you send may include your name, photograph, or other personal information. We may also further process any Content to anonymize the Content to protect the privacy of our users and promote our business interests and services using the anonymized Content. We may edit Content to eliminate identifying information. 

  5. Payment Management Services:  We use third party payment processors (currently Stripe) to manage payments for Owler products and services.  Owler does not collect or store any credit card information within our internal systems. Owler provides Stripe with an email address, subscription payment amount and duration only.  Stripe collects name, email and credit card information to complete the payment. Stripe provides Owler with a unique Stripe ID for the user.  The Stripe privacy policy can be found here:

  6. Service Usage Statistics. We may use Google Analytics, Google Optimize, Amplitude, ChartMogul, Squarespace and Pendo to help analyze how users use the Owler Service. These tools use cookies to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated about your use of the website (including IP Address) is transmitted to these analysis tools. This information is then used to evaluate visitors’ use of the Owler Service and to compile statistical reports on website activity for us. We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any personally identifiable information of users of the Owler Service.

    Owler will not associate any data gathered from Google Analytics or the other analysis tools with any personally identifiable information from any source. We use the collected usage statistics to better understand our customers, measure the performance of the Owler Service, and measure the effectiveness of our marketing efforts. The vast majority of service usage statistics cannot be reasonably used to directly or indirectly identify a particular individual. However, if any usage statistics can be used for such purpose, we will only use the information for aggregate statistical purposes rather than observing the behavior of specific users.

    Google does not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, the information submitted to Google through your use of the Owler Service with the identity of a computer user. 

  7. Community-Driven Insights Platform. Owler maintains a vast collection of information relating to public and private companies. Owler creates and maintains this database primarily using information submitted by its users.  Information within the database may be provided by third-parties and may include personal information relating to the leadership team members of these companies.

    Owler compiles our company profile information from a variety of sources including: publicly available databases, any other sites or applications operated by Owler, other sources of public information, and third-party data vendors. The Owler user community has the option to contribute additions and corrections to the Owler Company profiles.

  8. Direct Marketing. Occasionally, we may use the information we collect to notify you about new services and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us at Our goal is to only provide you with materials that are of interest to you.

  9. Profiling for Relevant Content. We may use the information we have collected from you to enable us to present content that we believe will be of interest to you. We profile customer interests based on information you provide to us directly and information developed based on your use of the Owler Service. For example, we may use your searches on the Owler Service to improve the quality of the results we provide to you. 

  10. Detecting and Preventing Fraud. We use your information to monitor for potentially fraudulent activities committed using the Owler Service.

  11. Legal Claims. We may disclose your personal information where such disclosure is necessary for the establishment, exercise or defense of legal claims on behalf of Owler, whether in court proceedings or in an administrative or out-of-court procedure.

  12. Published Information. Owler gathers information about companies which includes information about their leadership team.  This information, which includes personal information, including name, photograph and profile, is made available to all users of the Owler Service to provide a complete profile of the companies we track.  As a member of a company leadership team, if you do not wish for Owler to use your personal information in connection with any other information provided or expressed by you using the Owler Service, please email us at

  13. Third-Party Advertising. Our advertising processor places ads that they believe will be of interest to you. Users are identified solely using a hashed identifier and no other personal information is available to the advertising processor. If you do not wish for the advertisements you receive to be tailored to fit your interests, please email us at

  14. Legal Obligations. In addition to the specific bases for disclosure of personal information set forth in this section, we may process or disclose your personal information where such processing or disclosure is necessary for compliance with a legal obligation to which we are subject. To the extent we are legally required to disclose information to law enforcement, we will comply with such requests. We will not otherwise voluntarily disclose your information.

E. Lawful Bases for Processing

Legitimate Interests. For purpose 7 and 12, processing of your personal information is necessary for the legitimate interests pursued by Owler. Owler values your fundamental rights and freedoms and carefully evaluates protection of your personal information with respect to such processing. Owler will not engage in processing pursuant to this lawful basis to the extent Owler’s legitimate interest is overridden by your interests or fundamental rights and freedoms which require protection of your personal information. 

Specifically, purposes 7 and 12 are why the Owler Service exists- we have a legitimate interest in providing access to our community-driven business insights platform and information published on the platform. Allowing online access to personal information relating to individuals who are leaders of the company listed on the Owler Service, is an essential part of the Owler Service and Owler has a legitimate interest in offering such information. 

With respect to profiling and third-party advertising, we have concluded the processing of user information is not likely to result in a high risk because i) each user profile includes a limited level of detail; ii) the profiles only extend to business areas that may be of interest to the user; iii) the targeting of marketing materials is unlikely to have a significant effect on the user; and iv) our internal processes are intended to promote accuracy, fairness, and non-discrimination. We value your fundamental rights and freedoms and therefore do not engage in uses of your information where our legitimate interests are outweighed by your fundamental rights and freedoms.

Legal Obligation; Vital Interests. In addition to the specific bases for disclosure of personal information set forth in this section, we may disclose your personal information where such disclosure is necessary for compliance with a legal obligation to which we are subject, as in the case of purpose 13, or in order to protect your vital interests or the vital interests of another natural person.

Consent: For purposes 1-6, 8-11, 13-14 processing of your personal information is via consent you provide when you visit the Owler website (If you are visiting from the EU or California) and when you sign-up for our service. These purposes are necessary to enable Owler to provide high quality services, tailor content to specific users, provide customer support, provide common online services such as messaging, and otherwise improve the products and services offered. 

Specifically, Purpose 1 allows Owler to provide customized experiences for each user. Purposes 2,7,5,9, and 13 are necessary in providing relevant content and promotions to users. Purposes 3 and 4 are used to provide, maintain, improve, and support users’ use of the Owler Service. Purpose 4 also provides for promotion of Owler’s business interests and services while protecting the privacy of our users. Purpose 9 is based on Owler protecting itself and its users from fraudulent activities. Purpose 10 reflects Owler’s interest in putting forth valid legal defenses and claims.

F. How Do We Protect Your Information?

We take appropriate security measures to protect against unauthorized access to all of our data. This includes internal reviews of our data collection, storage and processing practices, as well as an assessment of our encryption and physical security measures to guard against unauthorized access to systems where we store personal information. We restrict access to personal information to a limited number of our employees, partners and agents. These individuals and entities are bound by confidentiality agreements and may be subject to discipline, including termination and criminal prosecution, if they fail to meet any obligations required under their agreement with us. 

The safety and security of your information also depends on you. You must maintain the security of your email accounts used to access the Site, and any other credentials you may use to access the site. Any information you share in public areas of the Site may be viewed by any other user of the Site. Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

G. How Can You Access and Correct Your Information?

When you use our Site, we make every effort to provide you with access to your personal information and will correct this data if it is inaccurate or delete it at your request provided to if it is not otherwise required to be retained by law or for legitimate business purposes. You can review and change portions of your personal information by logging onto the Site and visiting your "Settings" page under the “Me” menu. We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, would be extremely impractical (for instance, requests concerning information residing in database backup copies), or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. If we are unable to comply with your request, you have the possibility of lodging a complaint with a supervisory authority and seeking a judicial remedy.

You can also delete your account by choosing the ‘Delete Account’ option on the ‘Settings’ page. Because of the way we maintain certain services, after you delete your account information, residual copies may take a period of time before they are deleted from our active servers and may remain in our backup systems.   After you delete your account, it is removed from the live production systems immediately along with your personal information. You will no longer be able to log in and all your associated account information is purged from the production system.  We retain backup copies of the system for 30 days for disaster recovery purposes. Your personal information will be completely purged from all our systems after 30 days.

H. Data Retention

We retain the personal information you provide while your account is in existence or as needed to provide you services. We may retain your personal information even after you have closed your account if retention is reasonably necessary to comply with our legal obligations, meet regulatory requirements, resolve disputes between members, prevent fraud and abuse, or enforce this Policy and the Site’s Terms and Conditions. We may retain personal information, for a limited period of time, if requested by law enforcement. Our customer service department may retain information for as long as is necessary to provide support-related reporting and trend analysis only.

I. Children Under the Age of 16

Our Site is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Site. We do not knowingly collect information from or relating to children under 16. If you are under 16, do not use or provide any information on this Site or on or through any of its features. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at

J. Data Controller & Processors

Owler, Inc. is the controller of the personal information processed in connection with the Site and the Owler Service. Owler, Inc. is located in the United States of America, with a mailing address of 465 California St, Floor 11, San Francisco, CA 94104.

 The following is a complete list of the processors we use to provide the Owler Service:

Technology Partners



Website usage metrics and reporting


Marketing automation and reporting


Website error monitoring and reporting


Website security, performance and monitoring

Google Analytics

Website usage metrics and reporting

Google Optimize

Website optimization and A-B testing


Product Help Desk Chat and issue ticketing


CCPA and GDPR privacy compliance

MongoDB Altas

Database storage and management


Website usage metrics, reporting, onboarding and usage guidance

SendGrid (Twilio)

Email delivery management and reporting (subsidiary of Twilio)


Data Warehouse storage/management


Corporate/Marketing Website hosting


Payments processing and reporting

Online Ad Partners


Ads - relevant and personalized offers.


Ads - relevant and personalized offers.


Ads - relevant and personalized offers.

Criteo SA

Ads - relevant and personalized offers.

DistrictM DMX

Ads - relevant and personalized offers.

EMX Digital LLC

Ads - relevant and personalized offers.

Index Exchange

Ads - relevant and personalized offers.

Investing Media Solutions

Ads - relevant and personalized offers.

Just Premium

Ads - relevant and personalized offers.


Ads - relevant and personalized offers.


Ads - relevant and personalized offers.


Ads - relevant and personalized offers.


Ads - relevant and personalized offers.

Proper Media

Ads - relevant and personalized offers.

PubMatic, Inc.

Ads - relevant and personalized offers.


Ads - relevant and personalized offers.

Rubicon Project

Ads - relevant and personalized offers.


Ads - relevant and personalized offers.


Ads - relevant and personalized offers.


Ads - relevant and personalized offers.

Verizon Media

Ads - relevant and personalized offers.

K. Disclosure of Personal information

We may disclose personal information that we collect or you provide as described in this Policy:

  1. To our subsidiaries and affiliates who are also subject to the terms of this Policy;

  2. To contractors, service providers, and other third parties we use to support our business and develop further the Site and Owler Services, subject to sufficient guarantees of appropriate technical and organizational measures to protect your rights and privacy;

  3. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some of all of Owler's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Owler about our Site users is among the assets transferred;

  4. To fulfill the purpose for which you provide it. For example, if you give us your email address and the email address of a colleague to subscribe the colleague to the Site’s features, we may transmit your email address to the colleague;

  5. For any other purpose disclosed by us and supported by a lawful basis for processing when you provide the information; and

  6. With your consent.

L. Transfers of Data

We process personal information on leased dedicated servers located in the United States of America and Singapore. Our processor that provides these leased servers is Amazon Web Services, Inc. This transfer is subject to appropriate contractual safeguards and Amazon Web Services, Inc. is certified under the EU-US Privacy Shield. Transfers to other processors are either subject to appropriate safeguards or on the basis of an adequacy decision.  

In some cases, we may process personal information outside your own country. If you use the Owler Service from outside the United States and provide personal information to us, your personal information may be transferred to the United States. If you use the Owler Service from within the United States and provide personal information to us, your personal information may be transferred out of the United States. 

M. What About Other Websites Linked to Our Site?

We are not responsible for the practices employed by websites linked to or from our Site nor the information or content contained therein. Often, links to other websites are provided solely as pointers to information on topics that may be useful to the users of our Site. Please remember that when you use a link to go from our Site to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including websites which have a link on our Site, is subject to that website's own rules and policies. Please read over those rules and policies before proceeding.

N. Third-Party Marketing Consent

If at any time, you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can revoke your consent by sending us an email stating your request to For this revocation to function, you must have your browser set to accept browser cookies.

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website ( or the Digital Advertising Alliance (DAA) on the DAA's website (

O. What Are Cookies?

A browser cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a Web site, that site’s computer asks your computer’s web browser for permission to store this file in a part of your hard drive specifically designated for cookies. Each Web site can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a Web site to access the cookies it has already sent to you, not the cookies sent to you by other sites. You can configure your browser to notify you whenever a cookie is being sent, or to refuse all cookies. Please note that some features for the Owler Service may not function properly if cookies are disabled for your browser. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies when you direct your browser to our Site.    

P. How Do We Use Information We Collect from Cookies?

As you browse through our Site, the Site uses its cookies to differentiate you from other Owler users. In some cases, we also use cookies to prevent you from seeing unnecessary advertisements or requiring you to log in more than is necessary for security. Cookies, in conjunction with our Web server's log files, allow us to calculate the aggregate number of people visiting our Web site and which parts of the site are most popular. This helps us gather feedback in order to constantly improve our Web site and better serve our customers. 

Cookies serve as an identifier with which your information may be associated, although Owler does not store any personal information that you provided to us in your cookies. Some content or applications, including advertisements, on the Site are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.